Pattern: Design Thinking for Radical Innovation

Whether faced with a radical new idea or a big problem, Design Thinking can be used asa process for first brainstorming a robust list of solutions and then narrowing it down to the best possibilities for actual exploration

Design Thinking for Radical Innovation

We have a big idea or a difficult problem that may change the business. There are possible solutions, but also many uncertainties.

In This Context

When faced with a problem, people typically spend only the minimum time required to find the first satisfactory solution, even if it’s not the best one or doesn’t involve all stakeholders. This leads to reasonable solutions, but misses the opportunity to find excellent ones.


Take the basic first idea and run it through a series of divergent and convergent thinking exercises to rethink the idea’s boundaries and explore alternatives.Ideation/brainstorming is followed by application experiments. In-depth explanation of Design Thinking is beyond the scope of this pattern, but guidelines for running Design Thinking workshops can be found online 10 and many expert facilitators are available to run high-quality workshops.


Ideas are thoroughly explored. Cost of initial exploration is still low, as it requires little to no actual development (No Regret Moves).